Enhance Enterprise Balance - Integrate the power of Intellectual Capital

0. The three orientations

Stock exchange (1.) - Enterprise (2.) - Communication (3.)

What are the orientation variables in these three fields? And what information can management communicate logically and rationally?

1. stock exchange and shareholders

The financial products traded on the stock exchanges are increasingly being regarded as "stand-alone" products of a company. The customers of these products have very different needs and expectations than the customers of the "standard offering".

1.1 Fever graph

This representation is common. It shows the prices that apply to the traded papers.

1.2 REV (Real Enterprise Value) and SPE (Shareholder Profit Expectation)

This picture shows how "Shareholder Profit Expectation" (SPE) - independent of the value of the company - influences the stock market price.

2. The Enterprise

The Enterprise - Form: Legal entity
Content: Tangible and intangible resources that are changed in processes into an offer.

2.1 How to X-ray?

Reporting on balance sheet and income statement.

2.2 Intangible assets

If there are intangible assets such as experience, knowledge, skill.... - and they are becoming increasingly important in a smart economy - it might not be silly to map them.

2.2 map

Structuring and quantifying is part of any cartographic activity. And yes - there are already various proposals on how to structure this reality. In the balanced scorecard, for example. Or make a structure that is most suitable for your company. These values can be quantified by introducing a subjective, imaginary value axis.

3. Communicate?

How can management objectively communicate the real and "sensed" values of the company?

3.1 what? how?

How do you communicate existing values when science and accountants' rules for integral values have not yet developed?

3.2 Value Track

If the intangible values are plotted on a second value axis, the CEO can show the "internal value creation" (= potential = economic energy) in the company compared with the external "monetary value creation". Only the combination of these two value creations allows the manager and the investor to make an integral assessment of the value of a company.

The entire map

Maps on the table.
Well - you don't have to show all your trump cards to all outsiders all the time.
Aber intern sollte man sie zumindest kennen. But internally, you should at least know them. It makes strategy and navigation much easier.