English (alpha)
It is better to develop a new economic model that fits today's reality,
than to try to solve today's tasks with outdated theories.
This is what "Project NEMO", "INSEDE" and the "Business Engineering Systems" are for.
Peter Bretscher
Description
This peer discussion addressed the latest thinking on the importance of intangible values as well as resulting risks and opportunities.
Participants were able to share experiences gained and hear best practices in the managing, auditing and reporting of intangible assets.
Additionally, actions to introduce a new generation of value measurement and value management were considered.
Participants from Swiss Re as well as other experts from the business community engaged in discussions during this one day event.
Programme of the event.
Conference highlights and key statements from the event.
"A new information Revolution is under way. [...]
It is not a revolution in technology, machinery, techniques, software or speed.
It is a revolution in CONCEPTS."
Peter F. Drucker
Management Challenges for the 21st Century, p.97
Purpose of 'Project NEMO' (New/Next Economic Model) is to enhance classic economics by
(i) including intangible assets as the common (re)source of welfare and wealth and
(ii) disclosing a vector based hybrid value principle enabling monetary AND nonmonetary dimensions as a compound/hybrid measure.